DooH Creative Challenge: DCC 2025 is open

From now on, submissions can be made again for the DooH Creative Challenge, DCC for short, 2025. The DCC is Germany’s only creative competition specifically for digital-out-of-home. Next year it will be awarded by the IDOOH for the fifth time.

Agencies, companies, marketers and talent can now submit their campaigns on the awards website. The deadline for submissions is April 11, 2025; The early bird is valid until December 31, 2024.

There are a few new things for the five-year anniversary: ​​the expert jury is larger, there are higher prizes for the DCC Youngstars young talent award, and a new category for the best DooH content is being introduced.

DCC 2025 categories

Bronze, silver and gold can be won in the following categories: “Best of DOOH Creation”, “Best of Crossmedia”, “Best Use of Data”, “Best of Innovative DOOH”, “Best of DOOH Content” and the DCC young talent category Young stars.

Starting this year, the best placed winners will receive an additional 5,000 euros in cash, donated by Executive Channel Germany. The cash prizes provided by TV waiting rooms for the second and third place winners were also increased to 2,000 euros and 1,000 euros.

Finally, at the award ceremony, which will take place on October 9, 2025 in Düsseldorf, the audience award will be awarded: Here, the participants in the award ceremony will choose their personal favorites from all of the shortlisted participants in a live vote.

Contacts for the young stars

All winners in these categories also receive points for the W&V creative ranking. At DCC Youngstars, the best work will be rewarded with 1 billion contacts by broadcasting the campaign nationwide on the participating DooH networks.

DCC Youngstars: 3D motif on 2D screens

“The DCC has become an integral part of the German awards team – this is reflected in the constantly increasing number of submissions as well as in the jury, for which we were able to gain additional representatives in the anniversary year, especially on the creative side,” says Frank Goldberg , Managing Director of IDOOH and Chairman of the Jury. “I’m looking forward to the exciting and enriching discussions in this top-class committee!”

The jury of the DCC 2025

The DCC 2025 expert jury consists of: Eva Adelsgruber (Plan-Net), Jicky von Bechtolsheim (Walldecaux), Jo Marie Farwick (Überground), Alexander Fürthner (Weischer JVB), Frank Goldberg (IDOOH), Christian Hahn (Deutsche Telekom), Matthias Harbeck (Saint Elmo’s), Christian Helbig (Cittadino), Dimitri Herber (Warsteiner), Ralf Heuel (Grabarz & Partner), Hartwig Keuntje (Philipp and Keuntje), Thomas Knüwer (Accenture Song), Thomas Koch (The DooH Consultancy), Sarah von Mitzlaff (Nestlé), Andreas Orth (MC R&D), Nadja Parpart (Jobrad), Ineke Paulsen (Meta), Julika Podracki (Rügenwalder), Christian Raveaux (Rewe), Gunnar Ritzmann (ECN), Marjorieth Sanmartin (Philipp and Keuntje ), Betty Schimmelpfennig (Rhine-Main University/Elastique.) Rolf Schröter (W&V), Christian-Georg Siebke (TV waiting room), Stan Skolnik (IU Internationale Hochschule/Open Here), Carina Specht (Bahlsen), Alexander Stotz (Ströer ), Tim Stübane (The Goodwins), Kai-Marcus Thäsler (FAW), Holger Walsch (Planus), Frank Youssoffi (Retailfellas) and Claudia Zayer (Goldbach)